Brand Ambassadors and Tailgating – How to staff for the Big Game
When the Denver Broncos beat the Carolina Panthers 24-10 in last year’s Super Bowl, 111.9 million people were watching from their living rooms. The Super Bowl completely encapsulates the American experience. Super Bowl 50 was Peyton Manning’s last opportunity to take home the title, and he didn’t disappoint. People still talk about the halftime show and actively speculate about who will perform next year.
The Super Bowl is iconic. You don’t even have to like sports to participate. Across the country, hundreds of thousands of families and friends gather around kitchen tables to watch just for the commercials and the Half-Time show. There isn’t a single piece of the Super Bowl that’s expendable. Right down to the last chip in the bowl.
If you own a snack company, the Super Bowl is the big show. It’s a tremendous opportunity to show off your brand and get a whole new customer base. If your company has a lot of advertising money, you might spend $1 million for a prime time commercial. But you don’t need a million dollars to make an impact on Super Bowl Sunday this year. Instead, you can use brand ambassadors to promote your product, increase sales, and create a positive brand experience in the weeks leading up to the Super Bowl and on the big day itself.
Brand Ambassadors can champion your product or brand at experiential marketing events in stores, at stadiums, or even at tailgating parties. These brand ambassadors can hand out samples of your products, engage with your audience, and embody your brand. They are specially trained to ignite brand loyalty and make sure your customers have a positive experience with your product and brand.
Here are some ways you can use Brand Ambassadors to make sure your snack or beverage is prominently displayed on Super Bowl snack tables across America.
Host A Playoff Game Event in Your Town In the weeks leading up to the Super Bowl, you can host a marketing event and staff if with brand ambassadors. Get creative w! Sponsor a College or High School football game in your city or set up an event to celebrate the final four playoff teams. Encourage customers to come wearing their team gear! Then celebrate the season! When it’s time for the to shop for their Super Bowl snacks, they’ll remember the wonderful time they had with your brand ambassadors and be more likely to reach for your product.
In-Store Promotions/Sampling The weekend of the Super Bowl, arrange to sample your products in local stores. Hungry fans aren’t likely to pass up a chance to sample a snack on Super Bowl weekend. Brand Ambassadors can host these sampling stations for you and personify your brand to your customers. If people love your products, they’ll be able to purchase them right then and there. It’s an easy way to get your food in front of consumers who are actively shopping for game day snacks.
Host Tailgating Parties Does your community throw tailgating parties during the playoff season? If so, you can either host one or use the event for some guerrilla marketing tactics. Brand Ambassadors can promote your product and engage tailgating consumers and make them feel aligned with your brand personality. Your customers can sample your products while they’re cheering on their team and praying they make it to the Super Bowl.
Are you ready to ignite your brand and connect with your customers? Contact Modern Promos today. We can staff your events with professionally trained and highly engaging brand ambassadors to grow your audience and help build relationships between your customers and your brand. With our help, your snacks will be the winning play on Super Bowl Sunday.