Eli CollinsJun 21, 20173 min4 Brand Ambassadors Qualities That Will Impress Your FriendsAre you looking for creative ways to improve your marketing efforts through the use of brand ambassadors? Brand ambassadors are people wh...
Eli CollinsJun 7, 20173 min3 Examples of Brand Ambassador SuccessWhen you’re starting a new company or launching a new product, you need to rely on brand recognition and advertising to spread the word. ...
Eli CollinsMay 24, 20173 minTurning Millennials into Casual Dining Brand AdvocatesIf you are in the fast casual restaurant industry, and you haven’t been paying attention the tidal wave of millennials that has swept the...
Eli CollinsMay 10, 20174 minWhy Augmented Reality is Important in Experiential MarketingLast summer, the world went crazy for Pokemon Go. Truthfully, people lost their composure over it. People died chasing augmented reality ...
Eli CollinsApr 26, 20173 minUsing a Digital Strategy for Your Experiential Marketing CampaignExperiential marketing is all about designing a memorable experience for your customers. It’s an opportunity for them to forge (and build...
Eli CollinsApr 12, 20173 minMaintaining Brand Consistency in Experiential MarketingWhat does it take to make a business succeed? There are any number of answers. Obviously, you need a good product or service, a strong bu...
Eli CollinsMar 29, 20174 minHow Closely Do You Listen to Your Customers?As a marketer, you know the importance of engaging with your audience, but what does engagement mean to you? How do you assess the value ...
Eli CollinsMar 17, 20173 minMobile March Madness: 5 Viral Marketing Strategies For Mobile CarriersMarch Madness is upon us, and that means that across the nation rabid basketball fans are spending hours of their spare time checking sta...
Eli CollinsFeb 22, 20173 minThe Beast Behind Guerrilla MarketingGuerrilla marketing is a form of marketing that is low cost, usually creative and has the potential to yield big results. Often unconvent...
Eli CollinsFeb 8, 20172 minHow Brand Loyalty is Like Falling In LoveThe first time your hand’s touch, the first kiss, the first time you say “I love you.” These are a few unforgettable moments in the begin...
Eli CollinsJan 25, 20173 minEngaging An Audience Vs. Making A ConnectionThink about the majority of time and energy you put into your company’s marketing efforts. Most likely, both are focused on getting your ...
Eli CollinsJan 11, 20173 minBrand Ambassadors and Tailgating – How to staff for the Big GameWhen the Denver Broncos beat the Carolina Panthers 24-10 in last year’s Super Bowl, 111.9 million people were watching from their living ...
Eli CollinsDec 13, 20164 minHow To Find (And Use) Your Brand PersonalityIf you were to define your brand to a total stranger, what would you say? Odds are, you’d start talking about your logo and what your com...
Eli CollinsDec 13, 20164 minWhat is Experiential Marketing and Why Might It Be Right For Your Company?Marketing used to be about which brand could shout the loudest and the most frequently at its potential customers. People were inundated w...
Eli CollinsDec 13, 20163 minHow to Keep Your Brand Flame Burning This WinterAs the air begins to chill and bare tree branches tell us that crisp fall days are behind us, it’s a reminder that winter is coming. And w...
Eli CollinsDec 13, 20163 minSpray Marketing vs. Target MarketingThere are just about a million ways to market any business. From shocking guerilla marketing tactics that demand your attention, to billb...
Eli CollinsDec 9, 20163 minHow To Get Your Snack on The Table For College Football SeasonIf you find yourself in deep conversation about coaches and formations, eating more snack food than actual food, and yelling at your TV w...