When you enter a new market, it is imperative that you focus on more than just marketing and sales. You need to build relationships with the local community and educate the new market about your brand. One effective way to do this is through the use of brand ambassadors, whether they are paid brand ambassadors or highly engaged customers. But you can’t just send them into the community without a plan. As with any marketing venture, you need a solid plan and set goals for your

Brand Loyalty. You can’t make it very far into your marketing campaign before you have to address the issue of what makes your customers tick. What makes them hold tight to your product and swear off all others? What makes them truly loyal to a brand and company? Brand loyalty isn’t just a cherry on top of a great marketing sundae; it is the sundae. When you have extremely loyal customers, they’ll shout your praises and do your marketing for you. They’ll provide valuable feed

Running a restaurant is a tall order, but running a successful restaurant can sometimes feel impossible. The competition among restaurants is fierce, and restaurants are more likely to fail in their first year than any other kind of business. Add to that the fact that Millennials are taking over the market and have unique ideas of what they want from their dining experience, and you’ll begin to understand why strong marketing is so essential for restaurants. If you’re at a st

If you are in the fast casual restaurant industry, and you haven’t been paying attention the tidal wave of millennials that has swept the market, it’s time to start. Millennials came of age during a time of severe technological advancement, extreme economic despair, and globalization; as such, their buying preferences are vastly different than those of any previous generation. The millennial generation is the largest generation ever to exist, and today they make up the bigges