Using a Digital Strategy for Your Experiential Marketing Campaign
Experiential marketing is all about designing a memorable experience for your customers. It’s an opportunity for them to forge (and build) a relationship with your brand and to see themselves in your product. When you’re planning an experiential marketing event, you’re likely to spend a lot of time planning out the experience your customers will have at the physical event. Customer experience is a huge component of your event’s success, and you’re wise to focus on it, but wha