Eli CollinsSep 21, 20182 minTop Qualities For Staffing AgenciesAn agency team can invest months of time creating and fine tuning an experiential program, and working alongside the client to meet their...
Eli CollinsJul 5, 20182 minIntegrating Experiential Marketing In Summer EventsSummertime is always bustling with outdoor events, big and small, all across the country. Your brand can create an experience and connect...
Eli CollinsDec 27, 20171 minModern Promos Named to Chief Marketer 200 List for 2018You might be wondering how you can create intimate consumer experiences, and prove ROI to your team. The answer is simple: by partnering...
Eli CollinsOct 18, 20173 minWhy Experiential Marketing Will Change Your Business For the BetterGone are the days of all brands relying solely on traditional marketing strategies. While marketing methods like radio, billboards, TV,...
Eli CollinsSep 20, 20173 min3 Experiential Marketing Tips Every Restaurant Owner Should TryIf you’re in the business of running a restaurant, you likely already know how much of a challenge it can pose. Instead of using...
Eli CollinsAug 16, 20173 minIs Your Business A Good Candidate for Brand Ambassadors?If you’re reading this article, you’re likely interested in finding new ways to market your business. The use of brand ambassadors...
Eli CollinsAug 2, 20173 minWelcome to the Neighborhood: How Brand Ambassadors Can Build Momentum in a New MarketWhen you enter a new market, it is imperative that you focus on more than just marketing and sales. You need to build relationships with...
Eli CollinsJul 19, 20173 min5 Biggest Factors Affecting Millennial Brand LoyaltyBrand Loyalty. You can’t make it very far into your marketing campaign before you have to address the issue of what makes your customers...
Eli CollinsMay 24, 20173 minTurning Millennials into Casual Dining Brand AdvocatesIf you are in the fast casual restaurant industry, and you haven’t been paying attention the tidal wave of millennials that has swept the...
Eli CollinsMay 10, 20174 minWhy Augmented Reality is Important in Experiential MarketingLast summer, the world went crazy for Pokemon Go. Truthfully, people lost their composure over it. People died chasing augmented reality...
Eli CollinsApr 26, 20173 minUsing a Digital Strategy for Your Experiential Marketing CampaignExperiential marketing is all about designing a memorable experience for your customers. It’s an opportunity for them to forge (and...
Eli CollinsApr 12, 20173 minMaintaining Brand Consistency in Experiential MarketingWhat does it take to make a business succeed? There are any number of answers. Obviously, you need a good product or service, a strong...
Eli CollinsMar 29, 20174 minHow Closely Do You Listen to Your Customers?As a marketer, you know the importance of engaging with your audience, but what does engagement mean to you? How do you assess the value...
Eli CollinsMar 17, 20173 minMobile March Madness: 5 Viral Marketing Strategies For Mobile CarriersMarch Madness is upon us, and that means that across the nation rabid basketball fans are spending hours of their spare time checking...
Eli CollinsFeb 22, 20173 minThe Beast Behind Guerrilla MarketingGuerrilla marketing is a form of marketing that is low cost, usually creative and has the potential to yield big results. Often...
Eli CollinsFeb 8, 20172 minHow Brand Loyalty is Like Falling In LoveThe first time your hand’s touch, the first kiss, the first time you say “I love you.” These are a few unforgettable moments in the...
Eli CollinsDec 13, 20164 minHow To Find (And Use) Your Brand PersonalityIf you were to define your brand to a total stranger, what would you say? Odds are, you’d start talking about your logo and what your...
Eli CollinsDec 13, 20164 minWhat is Experiential Marketing and Why Might It Be Right For Your Company?Marketing used to be about which brand could shout the loudest and the most frequently at its potential customers. People were inundated...
Eli CollinsDec 13, 20163 minHow to Keep Your Brand Flame Burning This WinterAs the air begins to chill and bare tree branches tell us that crisp fall days are behind us, it’s a reminder that winter is coming. And...
Eli CollinsDec 9, 20163 minHow To Get Your Snack on The Table For College Football SeasonIf you find yourself in deep conversation about coaches and formations, eating more snack food than actual food, and yelling at your TV...